Marketing to Schools Blog

A blog for education businesses ready to sell more to schools.

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Marketing to Schools

The Story of One Client’s First Steps into Email Marketing

The one problem with email marketing is that it’s just so intangible. I think one of our clients summarised this perf...
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Marketing to Schools

Don’t Play The Numbers Game

In the last 18 months we’ve completely transformed our whole marketing ethos. Instead of expending our energy exp...
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Marketing to Schools

Are You Brave Enough to Bare All?

I was reading Ben’s blog, ‘Ignore Stinging Criticism at Your Peril!’ the other day when a thought struck me: How often d...
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Marketing to Schools

The Robert De Niro Approach to Copywriting

Robert De Niro is not only one of the greatest actors of all time, he’s also the actor that I believe embodies all t...
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Marketing to Schools

Episode 5: Data Visualisation

This is the last episode in my ‘Confessions of an Obsessive Compulsive Designer’ blog series (try to hold back the tears...
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Marketing to Schools

Our CRM Story (How a CRM took us from our Dad’s dining room to industry leaders)

When we started Sprint Education back in 2007 as two fresh-faced brothers from Tewkesbury, we knew very little about...
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Marketing to Schools

Episode 4: Typography is King

This is episode 4 in my 'Confessions of an Obsessive Compulsive Designer' blog series, and today I'll be looking at Typo...
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Marketing to Schools

Ignore Stinging Criticism at Your Peril!

You may have read our education marketing report called – Who on Earth is Percy Tag? I thought you might find it int...
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Marketing to Schools

Episode 3: Ghost Buttons

This is the third part of my 'Confessions of an Obsessive Compulsive Designer' blog series, where I'll be looking at the...
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Marketing to Schools

Episode 2: A Picture is Worth a Thousand Words

Today is the second episode of my Top 5 Transformative Design Trends to Try This Summer. This week I take a closer look...
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Marketing to Schools

Confessions of an Obsessive Compulsive Designer (Episode 1 of 5)

Goodbye Winter, hello wonderfully warm Summer! Right, let’s begin with a fresh slate in preparation for the months ah...
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Marketing to Schools

3 Steps Towards a Killer Call-To-Action

Building the content of your education email marketing campaign can be a daunting task. You deliberate for hours which p...
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