Why Sprint Education?

Our team have managed over 4,000 education campaigns and strategies for education businesses since 2007, and we now create over 48 million teacher connections for our clients every year.

Advances in data, software, and talent is at the heart of our plan to create a once-in-a-lifetime education marketing agency which generates better results for our clients than any other solution. We know that by reinvesting our profits into R&D we can offer a more powerful, comprehensive, and effective service.

Since 2007 we have been the pioneers of education marketing, and have won awards to prove this!

Our team comprises of either ex-teachers (for sector insights), or expert marketing, design, email marketing, and web development professionals.

We offer a full-stack marketing solution, from design and data, to emailing teachers, printing and posting to schools, research projects and focus groups with teachers, website and design, through to Campus – state-of-the-art sales and marketing software dedicated to education sector businesses.

We invest over £197k every year in the continual development and management of our technical infrastructure to ensure our clients get the best results possible.

Our technical infrastructure is the most advanced in our sector. We are the only education agency to own, host, and manage our servers/IPs in-house. This means we are in complete control of our clients' email paths which ensures a much better deliverability rate.

Put briefly, when we broadcast an email for a client to schools, the emails go through our system and servers direct to the school filter systems. This direct route is best email marketing practice, and from a filter system's perspective looks ‘trustworthy’; the result being more emails get through to the desired recipients.

Other agencies that rent their servers from external third party organisations send your emails from their system direct to the third party servers, before then redirecting the emails on towards the schools. Many school filter systems will recognise this indirect path as suspicious/spam and ultimately block more of your emails from ever reaching the teachers.

We are GDPR-compliant and so are our services, meaning you are able to sell to schools safe in the knowledge that we’ve ensured your edu-marketing is GDPR-compliant.

The GDPR is a complex and comprehensive regulation which has led us to publish a detailed report that explains exactly how our services comply with the regulation. To read this report click here.

Last year we invested £197k in research and software development so that our services and Campus are continually focused on maximising our clients’ sales, or streamlining our own internal processes, so we can spend more time working closely with our clients, and helping them to conquer the education sector.

Our team comprises of either ex-teachers (for sector insights), or expert marketing, design, email marketing, and web development professionals.

We invest over £202k each year in the cleansing and maintenance of our education database which is managed 100% in-house. This ensures our clients can hit the widest and most targeted audience possible within the education sector.

This annual investment equates to a super-accurate database with over 26,015 updates being made in the last 30 days alone.

Emailing Services

It’s simple for you. After confirming your order, we will schedule in your send date(s) and then either get to work on the design and build of your emails (if you have asked us to create the emails for you), or take your own design and build the emails in HTML format.

Once this stage is complete, you will be sent the email as an online proof to check and sign off.

Finally, we’ll create your targeted send list, upload your email to our servers, and test before broadcasting it on your delivery date.

If included as part of your order, 7 days after sending you will be sent your tracking report and database of qualified leads.

It certainly does! The GDPR is a complex and comprehensive regulation which has led us to publish a detailed report that explains exactly how our services comply with the regulation. To read this report, click here.

The emails we broadcast on your behalf will appear to come from you or your company’s name. However, under GDPR guidelines we, as the data processor and controller must detail this within the email. This is included within the small print of your email's footer.

Your email will be received by your requested target audience. So for example, if you choose to target Heads of Maths in Secondary Schools, we will broadcast your email direct to the inboxes of those contacts, or to the school office addressed to the Head of Maths if we do not have a specific contact’s direct email address.

The education sector’s average open rates are 17.2%%, whilst the average for the campaigns we design for our clients average around 25%%.

The education sector’s average click rates are 3.3%%, whilst the average for the campaigns we design for our clients average around 13%%.

A response rate will vary considerably from company to company depending on a number of different variables, with the main determining factor being if you have chosen for our experts to write and design your content for you. This can hugely increase responses/sales.

For a detailed look into responses please read our case studies here.

All of our “Inbox” emailing teacher options (excluding the Basic Plan) include as standard your own expert copywriter and designer who will design and build your HTML emails. If you order the Basic Plan/a stand-alone campaign (and choose not to add on our design service as an optional extra) then you are required to provide the email content and design. We will then build the HTML version for you following your design.

HTML email is an email that is formatted like a web page, using colours, graphics, table columns and links. Imagine any newsletter that you receive from a company; that's most likely an HTML email. A plain text email is an email that only includes text.

You do not get access to our data as part of the email service. To access our data, you will need to set up a Campus account which is designed to work in conjunction with our managed email service. (Please note Campus does not give you access to the direct emails of education staff).

You can however order a database of qualified leads as part of your email campaign. This additional Database of Leads will give you the contact details of up to 1,000 teachers that open your email and then go on to engage with it by either downloading images or clicking on links.

A tracking report provides a detailed statistical analysis of an email campaign's performance, from opens and clicks, to bounces and average sector performance.

When building an email, we include a 1x1 invisible tracking image to an email (a single-pixel gif, sometimes called a web beacon) within the content of the message. When the recipient opens the message, the tracking image is referenced. When they click a link or open an attachment, another tracking code is activated. In each case a separate tracking event is recorded by the system.

Tracking is included as standard as part of our “Inbox” service, except with the Basic Plan where it is an optional extra at £50 + VAT.

A Database of Leads gives you access to the contact details (email, name, position, school name, phone number) of up to 1,000 teachers/schools that showed a clear interest in your email. Leads are measured when a recipient chooses to download an image, and/or clicks a link. A Database of Leads is included as standard with our “Inbox” emailing teachers service, excluding the Basic Plan where it is an optional extra at £399 + VAT.

If over 1,000 leads are generated you can choose to order the extra leads for an additional £400/1,000 records + VAT.

Prices are dependent on several variables so please request a bespoke quote here.

Your specific payment terms will be stated on your invoice, but generally an email campaign must be paid before your send date. For any discounted strategy price to be accounted for, the strategy must be paid in one instalment or the pre-agreed payment terms.

Please read our terms and conditions here which covers cancellations.

Education Data

There are two ways to access our data: by creating a Campus account, or ordering a bespoke version of our database. Both options give you access to the data through an online portal with live updates. For complex data structures you may be sent a CSV/Excel version of the data to use.

I’m afraid not; our data is leased on a 12 month licence.

Prices are dependent on several variables so please request a bespoke quote here.

Your specific payment terms will be stated on your invoice, but generally payment is made via monthly direct debit instalments.

If the establishment postal and email records are proven to be more than 2% inaccurate we will refund you twice the value of the individual data fields (price determined by Sprint Education) for any inaccurate data that exceeds the 2% threshold.

We invest £202k per year in the cleansing and maintenance of the Education Database, which contributes to a super-accurate database - we’ve made 26,015 updates in the last month alone. It is cleansed and updated on a rolling cycle, where the data is verified using phone, email, web, and postal channels, and competition entries. This ensures that your database is constantly being updated for you every single time you access it.

You have the opportunity to access all manner of education data fields, from school contact details, emails, websites, to data on pupils, Ofsted, exams, budgets, and even the names and job roles of over 321,000 named school staff. The only thing we are not permitted to pass out is the direct email address of a contact to third parties. If you want to email a contact directly (e.g. john.smith@school.schu.uk) then you will need to look at our managed emailing service.

We can provide a database of school contact details along with the names of specific teachers, but we are not permitted to pass out the direct emails of teachers to third parties.

If you do want to email teachers directly then we have to broadcast the email on your behalf. When we do this we can get the emails to land in the teachers’ inboxes, plus the emails appear to come from you, and you receive all the responses, there is no mention of Sprint Education.

As many times as you want within the 12 month licence period.

Yes and no!

Even under new GDPR guidelines you/we are able to process education public sector data without explicit opt-in consent from the data subject. Instead, to comply with the GDPR, you/we are able to rely on the Legitimate Interest clause allowing us to process our data without having to make it opt-in.

That being said, since late 2017 we have been working towards converting our database into opt-in consent. So currently, large parts of our database have explicit opt-in consent, and the other parts of it (that relies on Legitimate Interest) do not.

Yes. We renew our entry in the ICO’s (Information Commissioner’s Office) register every February. Our register entry is ZA143246; if you wanted to look us up you can at www.ico.org.uk. We have to pay our subscription and register annually with the ICO by law because we are an organisation that processes personal data. Failure to notify (register with the ICO) is a criminal offence.

Yes there are a few conditions/terms. Please read our full terms and conditions and acceptable data use policies before confirming your order. Details here.

Post

Yes! We can design, print, and post out to schools and school staff for you. We generally have a minimum order quantity of 4,000 items. Details of this service can be found here.

Yes of course! You can post/courier these across to us to process.

They certainly can. If we do not have a named teacher at a specific school, then the generic job role will be used instead.

This will depend on the size and timing of your campaign, along with other factors. However, they are generally turned around within 10 working days from receipt of printed materials.

Prices are dependent on several variables so please request a bespoke quote here.

Your specific payment terms will be stated on your invoice, but generally a postal campaign cannot be posted until full payment has been received. Payment may be at point of printing if Sprint Education are managing the campaign's printing.

Campus

Campus is our masterpiece!

Designed and developed in-house, Campus is software dedicated to education businesses, providing them with access to the full UK education database, which is integrated with a CRM module, email broadcasting platform, automated sales funnel, and many other marketing and sales tools and modules.

Learn more about Campus here.

Technical Infrastructure

We invest over £197k every year in the continual development and management of our technical infrastructure to ensure our clients get the best results possible.

Our technical infrastructure is the most advanced in our sector. We are the only education marketing agency to own, host, and manage our servers/IPs in-house. This means we are in complete control of our clients' email paths which ensures a much better deliverability rate.

Put briefly, when we broadcast an email for a client to schools, the emails go through our system and servers direct to the school filter systems. This direct route is best email marketing practice, and from a filter system's perspective looks ‘trustworthy’; the result being more emails get through to the desired recipients.

Other agencies that rent their servers from external third party organisations send your emails from their system direct to the third party servers, before then redirecting the emails on towards the schools. Many school filter systems will recognise this indirect path as suspicious/spam and ultimately block more of your emails from ever reaching the teachers.

Emails are broadcast through our own developed broadcasting platform – Sprint Send.

We certainly do! We are the only education marketing agency in the UK to own, host, and manage our own servers. We invest £197k per year in this infrastructure but it is imperative to ensure our clients' campaigns outperform any other option within the education marketing sector.

Our mirrored servers are hosted across two different sites within Gloucestershire, UK. This means not only are our sending reputations with schools better than many foreign hosted servers used by other marketing agencies, but it also means we are always within just 12 miles of our servers, so if ever a hardware issue occurred we could pop round in a jiffy and get things fixed, therefore reducing any downtime.

We have built up solid reputations for our servers since 2007, which means our IPs are recognised by many education filter systems. These reputations can only be established over a long-term period, which leads to better deliverability, responses, and ultimately sales rates for our clients.

We also comply with all email marketing regulations, keep regular contact with email providers, and update any bounced email data instantly to ensure our servers remain whitelisted.

Client Buzz

Ian Billings Image
Ian Billings
BBC and Theatre Works

“Over the years I've used different education marketing companies, but these guys have generated by far and away the greatest amount of enquiries, and ROI."

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Eve Robinson
Roald Dahl’s Children’s Charity

“Roald Dahl's Marvellous Children's Charity thinks that Sprint Education is fantabulous. We are over the moon with the high performance of our campaign and couldn't have achieved this without their help."

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Mark Hinksman
Gap Medics

“Outstanding! Sprint have helped to establish us as the UK's leading medical gap year specialists. Their direct emails to Heads of Careers, 6th Form and Science have been essential to our success in schools."

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