Email of the Month - the 4,500% Return on Investment

Email of the Month - the 4,500% Return on Investment

It's the time of year when schools are pretty flush with cash (even with the recent budget cuts), and although some comp...

It's the time of year when schools are pretty flush with cash (even with the recent budget cuts), and although some comp...

Ben Lewis
Author
Ben Lewis
Published: 11th June 2011

It's the time of year when schools are pretty flush with cash (even with the recent budget cuts), and although some companies are finding it difficult in this tough economic climate to sell to schools others are flourishing.

Take for example Preston based company - PAT 247, a company that specialises in pat testing for schools. They recently invested £600 in an email campaign to schools with many of the emails being sent (by Sprint Mail on their behalf) direct to specific teachers and key decision makers, which returned over £27,000 worth of sales within one week!

So what did they do to achieve a 4,500% return on investment?

Well there email was relatively simple with a clear message and attractive offer to encourage responses. Not only was the offer tempting but PAT 247 answered the key question that every recipient of marketing material asks themselves - "What's in it for me?"

PAT 247 had created three key points to highlight what was in it for the recipient (free repairs, free microwave emission testing, and free plugs replacement). This coupled with their very competitive prices put PAT 247 in a strong position to achieving a healthy response.

The next point which helped PAT 247 sell over £27,000 worth of pat testing was the uniqueness of their service, it was something schools were looking for and needed urgently, they offered something that was a necessity, not a luxury, and this fact went a long way to boosting their return on investment.

Finally, PAT 247 were smart enough to use Sprint Mail's secure trusted emailing service which allowed them to email their exact target market directly. Sprint Mail's direct emails to teachers service has helped PAT 247 have a great sales period recently within the UK schools sector and they now continue to use this service on a regular basis.

If you are in need of any pat testing then I would encourage you to get in touch with PAT 247, they are a friendly bunch and very competitive.

Tags
Primary School Emails UK Schools List School Addresses UK School Mailing Lists

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