How We Connected One UK Firm with 400K US Educators

How We Connected One UK Firm with 400K US Educators

This is the story of how we connected one UK business with hundreds of thousands of STEM staff in the K-12 education system.

This is the story of how we connected one UK business with hundreds of thousands of STEM staff in the K-12 education system.

Ben Lewis
Ben Lewis
Published: 27th May 2020

You may have read in our recent blog How to sell to US schools, that teachers appreciate honesty and buy from people they trust.

That’s because one of the most important things to communicate to educators is evidence of success.

For the majority of decision-makers, that’s the difference between making the purchase or leaving it in the cart.

That said, we would be remiss if we didn’t back up our new US service with some high-powered evidence.

Helical Levity brings STEM competitions to female students in the US

The background

Helical Levity needed to promote a cybersecurity coding and online security competition designed to encourage more young female students to pursue STEM careers.

Sprint Education has successfully promoted the cybersecurity competition to UK schools on several occasions, so when Helical Levity needed to launch the STEM competition called “Girls Go Cyberstart” stateside, they knew we could deliver.

Our reach extends beyond the hundreds of thousands of UK educators and into the US market where we can drop your marketing directly into the inboxes of 6.8m K-12 educators and district staff members across 363,000 institutions!

The solution

Sprint opened up the vast untapped K-12 market for Helical Levity by creating an audience of 400,000 STEM staff in US High Schools.

With our target audience defined and send list built, we created an email marketing strategy applying all of our copywriting, design, and deliverability know-how.

We’ll let the results speak for themselves:

With three well-placed emails, we helped Helical Levity reach thousands of teachers supporting female students in pursuing careers in cybersecurity and STEM fields.

“The campaign is going incredibly well - we’ve had thousands of teachers register their interest so far, which is great.”

Sophie Dales – Helical Levity

Start email marketing to the K-12 schools in the US

Our US education data is the gateway for UK edu-businesses into a vast education market worth over $1.3 trillion dollars.

We are the only UK education specialist that can deliver your emails directly to the inboxes of US educators.

We’ll put you in touch with:

  • 451,000 Principals and Senior Administrators
  • 105,000 Department Chairs and Curriculum Staff
  • 2,300,000 Subject and Class Teachers
  • 256,000 Superintendents and District Staff

How ‘bout them apples?

If you’re interested in a slice of the American pie, schedule a free US strategy call with us.

Oh, and did we mention our first ten US customers get a 20% discount?

It’s a good day to be an edu-business.

Education Marketing

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