Email Landing Pages Part 3: Trust
Last week we looked at how your email landing page has just 5 seconds to capture teachers' attention. Fail to make an im...
Marketing to Schools Blog
A blog for education businesses ready to sell more to schools.
Email Landing Pages Part 2: Scent
If you're planning to email schools in the Autumn Term then I'm sure you will see an avalanche of interested teachers cl...
Email Landing Pages Part 1: Five Seconds to Impress
With schools winding down for the summer holidays and companies putting their marketing to schools on ice, I thought I s...
Overcoming Cynicism Tip #5: Be a Real Person
My final tip for overcoming cynicism in your marketing to schools is to ensure that your message looks like it’s coming...
Overcoming Cynicism Tip #4: Exist in the Here and Now
Broadly speaking, there are two kinds of marketing email.
Email 1 is typically written far in advance and sent out pe...
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