Overcoming Cynicism Tip #4: Exist in the Here and Now
Overcoming Cynicism Tip #4: Exist in the Here and Now
Broadly speaking, there are two kinds of marketing email. Email 1 is typically written far in advance and sent out pe...
Broadly speaking, there are two kinds of marketing email. Email 1 is typically written far in advance and sent out pe...
Broadly speaking, there are two kinds of marketing email.
Email 1 is typically written far in advance and sent out periodically whenever business needs pepping up.
Email 2 exists in the here and now and could only have been written in the present day.
If you want your marketing to schools to successfully engage your audience then you cannot afford to be sending email 1. Teachers can spot these a mile off and will deal with them mercilessly.
In order to sell to schools you need to be sending email 2, and to be able to send these emails you have to be paying close attention to what’s happening in the world around you – both in your industry and in the lives of the teachers that you’re emailing.
To truly capture teachers’ attention you have to be agile with your marketing and ensure you’re sprinkling every email with topical references. This will serve to dispel any notion that yours are simply arbitrary marketing emails that could have been sent out at any time.
[feather_share skin="wheel" size="24"]
Tags
Marketing to Schools
Selling to Teachers
UK Schools Marketing
Similar Articles
What to do with your education marketing during lockdown 3.0
You received more marketing and business advice last year than you could shake a stick at, but what about now? Here's an update for 2021.
Selling to Schools in the Summer Term
Explore the insights of over 3,000 school staff and understand how to shape your education marketing during school's biggest spending period.
Expert marketing to schools support and solutions
Expert marketing to schools solutions
Email Head Teachers, Teachers, and Staff Inboxes
Email teachers and staff inboxes
Sell More to UK and Global Schools and Colleges
Sell more to schools and colleges
