Back to the Future: Gobsmacking Stats 2014!
Back to the Future: Gobsmacking Stats 2014!
Take a look back at the stats that shaped our marketing to schools in 2014.
Take a look back at the stats that shaped our marketing to schools in 2014.
Teachers love video (we all do!)
- YouTube now attracts over 1 billion unique visitors every month.
- Including the word 'video' in your email subject line increases open rates by up to 13%.
- Emebedding a video in your email can increase your click-through rate by 96%.
- Including videos on your landing pages increases conversion rates by 86%.
The Mobile Revolution
Teachers are more mobile than ever!
- The percentage of emails being opened on mobile devices has reached 44%.
- 64% of decision makers open their emails on mobile devices.
- Optimising your email design for mobile can increase click-through rates by 24%.
Patience pays off
Emailing in the afternoon?
- Just 5% of education marketing emails are sent in the afternoon (meaning you're not facing much competition).
- An email campaign we sent recently at 4pm got an open rate 9% higher than the education sector average.
- 51% of these opens occured between 5pm and 6am (so most were presumably opened on mobile devices).
Follow the teacher
"Utilisng these 5 trends will help you cater for the changing requirements of your audience. Use them to adapt your marketing to fit with teachers' modern lifestyles; providing them with the right content at the right time, in the places and formats they love."
Get Social
Reach more teachers through social sharing!
- Including social sharing buttons on your landing pages improves average click-throuigh rates from 2.4% to 6.2%.
- That equates to a 158% increase in your click-through rates.
- Average click-through rates for pages shared in social networks:
- LinkedIn: 52.1%
- Facebook: 28.9%
- Twitter: 12.0%
- Pinterest 1.7%
Say Cheese
Tell your story in pictures: the rise of Pinterest and infograms
- UK Pinterest users grew from 1.295m to 3.201m in 2013. The biggest increase of any social networking site.
- 65% of teachers are visual learners. Visual data is processed 60,000 times faster than the brain than text - so requires less time and effort from teachers.
- High-quality infograms are 30 times more likely to be read than text articles.
- 80% of Pinterest users are female, and 81% of UK teachers up to the end of Secondary School are female.
Tags
Marketing to Education
Marketing to Schools
Marketing to Teachers
Similar Articles
Marketing Charities and Fundraisers to Schools
Learn 10 game-changing insights to encourage schools to fundraise for your charity and enhance your education marketing campaigns when emailing schools.
Marketing Events and Exhibitions to Schools
Learn 10 game-changing insights especially for event and exhibition providers to enhance your education marketing campaigns when emailing schools.
Expert marketing to schools support and solutions
Expert marketing to schools solutions
Email Head Teachers, Teachers, and Staff Inboxes
Email teachers and staff inboxes
Sell More to UK and Global Schools and Colleges
Sell more to schools and colleges