Overcoming Cynicism Tip #2: Don’t Claim… Demonstrate

Overcoming Cynicism Tip #2: Don’t Claim… Demonstrate

My second tip for sidestepping cynicism in your marketing to schools again focuses on the part of your message where you...

My second tip for sidestepping cynicism in your marketing to schools again focuses on the part of your message where you...

John Smith
Author
John Smith
Published: 1st July 2013

My second tip for sidestepping cynicism in your marketing to schools again focuses on the part of your message where you share the benefits that you're offering the teacher. As discussed previously, making bold statements about how you can improve your audiences' lives risks provoking a skeptical reaction.

A great way of dodging such conflict is to avoid avoid making grand claims about what you can do for them and instead demonstrate how your product or service has improved the lives of some of your existing teacher clients. If possible use their name and the name of their school to flesh them out and show them as a real person who you’ve helped to overcome a real problem.

Teachers will still infer from this whether or not what you’re offering will improve their lives, but you will be promoting your product or service in a much more subtle and less pushy manner.

In essence this technique allows you to take teachers with you as you explain the benefits of your offer rather than creating an ‘us and them’ divide by simply marketing at them, which is a mistake that many companies make when they sell to schools.

Tags
Selling to Teachers UK Schools Marketing How to Sell to Schools

Similar Articles

The Top 3 EdTech Needs in Schools (and How You Can Transform Teachers' Lives)
Preview

The Top 3 EdTech Needs in Schools (and How You Can Transform Teachers' Lives)

Revealed: What teachers think are the main benefits of EdTech and how you can engage with their key needs.

Campus October Updates: Enhancing Your Sales Strategy
Preview

Campus October Updates: Enhancing Your Sales Strategy

Discover the Latest Improvements to our industry-leading education marketing platform - Campus

Grow your education brand with Sprint

Grow your education brand

Free Strategy Call

Expert marketing to schools support and solutions

Expert marketing to schools solutions

Email Head Teachers, Teachers, and Staff Inboxes

Email teachers and staff inboxes

Sell More to UK and Global Schools and Colleges

Sell more to schools and colleges

Scroll to top